Red Robin partnered with Paramount Pictures and Fandango for their "Burgers and a Movie" marketing campaign. The overall goals were to promote the latest film release of "Hercules" by offering gift card deals and discounts towards the movie-themed burger in participating restaurants.
We were tasked with creating text lock-ups and messaging that coincided with the provided assets. Hierarchy between certain elements proved to be crucial in determining where we wanted the viewer to immediately focus their attention.
homepage slide visuals 1
homepage slide visuals 2
gift card webpage 1
gift card webpage 2
email newsletter engagements
panel compositions for on-location merchandiser rack
