![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/1f7fe61a-2f3f-4e31-8f83-cde14a57675a_rw_600.png?h=dc1e0ded281f9cc13a98c04281d99e05)
Gillette was looking forward to the release of their most advanced razor, the Fusion 5 Proshield with FlexBall Technology, but needed various materials created before doing so. Under tight deadlines and signed secrecy, we were tasked with handling the packaging designs, in-store displays and a few print advertisements to make sure the campaign would be rolled out successfully on-time and on-brand.
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/79d028ef-755d-47b4-a588-5ec7c50cade6_rw_600.png?h=b50c27cb39ff4c5daf7c6df00ba1414d)
front & back of blister packaging
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/cb1373db-1529-474c-8ed7-979833c17a59_rw_600.png?h=16612b1d2952562354bc01d382b26133)
in-store display rendering
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/8a2adf2e-74e0-44a2-a1fd-e2c2e191c5a1_rw_600.png?h=3bcb716540efb950e1a46dcc73b9b828)
front & back of blister packaging
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5539d46a-a178-49e8-a570-ce6bbf0ad261_rw_600.png?h=92b9252b2aa68d8b2d6fd6d1dd0fd1c5)
in-store display rendering
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0947cf82-ec28-47b4-a796-681bc4e3e082_rw_600.png?h=bad25cccbfa7ce1cdebea6de12b60b3e)
in-store display panel composition
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0be5c9e9-0760-4bd6-86b8-3d31d90dfef6_rw_600.png?h=85485874d7d26598ed0b5174ccf719d5)
in-store display panel composition
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/293cad95-851b-406d-9d1e-69ca19b87bde_rw_600.png?h=37ee0bb3c7baf72ff82f1410b859059f)
complete in-store display rendering
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/d80bbf9c-163a-4345-821b-b904ec392021_rw_600.jpg?h=47d7f6314a66464cf0756282053ac1af)
advertisement composition
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a1390e85-1805-4dab-8602-3197f9cb5040_rw_600.png?h=3e046037c41eafdc11a92ce9b8b5589d)
technical illustration for product advertisement
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/2f1e0a17-d2e8-4231-8064-2fdcc21bff18_rw_600.png?h=4ce9a2584920e62849c8fd36a87d99db)
advertisement composition
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/b84b8782-c0ba-4626-8ed9-b033ff84211e_rw_600.jpg?h=df22cfaa64fd4d32b9fbde787f0e2937)
in-store "glorifier" renderings
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/cd44d84a-470f-4015-85df-8353fab8ed31_rw_600.png?h=63032a6dec8f0155d66d379d2fb2b878)