Gillette was looking forward to the release of their most advanced razor, the Fusion 5 Proshield with FlexBall Technology, but needed various materials created before doing so. Under tight deadlines and signed secrecy, we were tasked with handling the packaging designs, in-store displays and a few print advertisements to make sure the campaign would be rolled out successfully on-time and on-brand.
front & back of blister packaging
in-store display rendering
front & back of blister packaging
in-store display rendering
in-store display panel composition
in-store display panel composition
complete in-store display rendering
advertisement composition
technical illustration for product advertisement
advertisement composition
in-store "glorifier" renderings
