NYC FC TEAM APPEARANCE
Provided with the opportunity to fully design this exclusive experience, in coordination with an account manager. Referencing and utilizing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
Provided with the opportunity to fully design this exclusive experience, in coordination with an account manager. Referencing and utilizing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
NYC MARATHON
Collaborated with 3D art directors to build-out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
Collaborated with 3D art directors to build-out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
RISE AT 5TH (Women's Event Series)
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
The first event was so successful that classes are consistently being added to a growing schedule on a more frequent basis due to participation numbers + desire for more instructors wanting to become involved as well.
As a result, the branding and overall aesthetic changes from event to event. This is to keep the look fresh & to help certain partners with progressing their following further along the way.