NYC FC TEAM APPEARANCE
Provided with the opportunity to fully design this exclusive experience, in coordination with an account manager. Referencing and utilizing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
Provided with the opportunity to fully design this exclusive experience, in coordination with an account manager. Referencing and utilizing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
![social media invite (reformatted for all main platforms)](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5f5d493c-9f3d-437d-88e9-0afcdc3d3a63_rw_600.png?h=b84f39ba84d57dbbabccf3cd21a76bcf)
social media invite (reformatted for all main platforms)
![athlete autograph signing & retail merchandise areas](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/154c0e2e-b094-4dd0-924f-aeae2b148546_rw_600.png?h=99f625bdfba7f533636d1c449a892778)
athlete autograph signing & retail merchandise areas
![NYC FC players signing autographs](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/11a99cf8-047d-4c76-b711-0f22b9dfdf93_rw_600.png?h=77724d557a914fe2f84e3ad09b6863ac)
NYC FC players signing autographs
![retail merchandise display case](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/2bdd75e8-b3cc-43e1-b7db-f29daf508cc4_rw_600.png?h=0f2aae2f224f54565c5b6c2b0b8dfe35)
retail merchandise display case
![event signage & custom patch designs](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/8c4baef2-315b-4345-badf-eaa65c2d4a7c_rw_600.png?h=3e6252923a41d9bd5e9da98722439f24)
event signage & custom patch designs
![custom patch design illustrations](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/fd588326-0922-43a2-8f87-f4ff8ce92744_rw_600.png?h=103662d0385bfd612d4df8711d527a2a)
custom patch design illustrations
![raffle & drink menu table top signage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/af63a408-424a-4582-8eb9-9d9d19a93f0a_rw_600.png?h=c1ed5ad860e392c7511eab3fb65294bd)
raffle & drink menu table top signage
![event ticket for interactives that mimics Metro card design](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/4e70f5e9-ddaa-4fab-8553-37602d8a6341_rw_1200.png?h=a3b7ec788e8099203589fcaee1bae366)
event ticket for interactives that mimics Metro card design
![custom vinyl wrap graphics for XXL foosball table application](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/2e2f9016-e35a-459f-b4ce-062a7c247c58_rw_1200.png?h=f7c0c9b425b40c5ceebdca91dbb1b7e0)
custom vinyl wrap graphics for XXL foosball table application
![custom wrapped XXL foosball table](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/79799b65-6f9b-4217-930e-bdacb6a1679f_rw_600.png?h=098e166124cbb974f4e45717d0c94b4f)
custom wrapped XXL foosball table
![custom NYC FC player badge](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/42532989-cd9d-46ff-9e7b-79d14a3e329e_rw_600.png?h=1021f1fb61731134be78e3dc59f063fd)
custom NYC FC player badge
![NYC FC players interacting with the XXL foosball table](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/ea577b4a-22a1-4117-940d-14776023ea01_rw_600.png?h=f8f53e0afa8b1dde12376c18f01367a1)
NYC FC players interacting with the XXL foosball table
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/135d1f8f-faef-47ce-9090-be9b4e1abdc0_rw_600.png?h=da75384fd7b19e9123341d1e3a0f2f21)
NYC MARATHON
Collaborated with 3D art directors to build-out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
Collaborated with 3D art directors to build-out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
![social media invite (reformatted for all main platforms)](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7f145bea-7316-4ae5-91e3-a9aa9b4620fc_rw_600.jpg?h=453ae19c487253de3110269e52f1616c)
social media invite (reformatted for all main platforms)
![staff member prepping the customized product display](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/51eb4c80-2e3e-4a05-af9c-410391e80cc1_rw_600.png?h=1f4dab626a496fb703ae68ed2a6454c0)
staff member prepping the customized product display
![offer promo & event signage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/cf830877-8e12-4e5a-bc41-b57cf7be2692_rw_600.png?h=d3f29c7480deb4cfecf0bc5724f6b16b)
offer promo & event signage
![staff member interacting with attendees at the bodega counter](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5c6291ba-e257-4cf9-99dc-734e38cd81a3_rw_600.png?h=69b43e0299aa9d2c8a7ec5b756396d89)
staff member interacting with attendees at the bodega counter
![custom lettering on poster](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/48fedb4e-43fa-4b94-bf87-9cdf85a16772_rw_600.png?h=921717d0088165a0ff1f2ab1ef5edf4a)
custom lettering on poster
![customizing items at product display](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0d46003b-e330-4e7c-887e-bc5b0cf43368_rw_600.png?h=89fcd8fe7c99249d96a7b02aaed10e36)
customizing items at product display
![custom vector illustrations for pins & stickers](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/4cc70a48-5e43-40fe-a286-052be33ede0d_rw_600.png?h=1464143546afcc418e4507793bcf6030)
custom vector illustrations for pins & stickers
![staff member incorporating custom laces into product](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/8e20f664-6146-4cfa-a5ed-b38561199687_rw_600.png?h=689e0fa17b0aaf67460fe559f2c89930)
staff member incorporating custom laces into product
![custom medal engraving on-site](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/72fa3855-28f3-4383-9f39-eedd575288cc_rw_600.png?h=68ff3634a89a86f6d0a23d6d994ebecb)
custom medal engraving on-site
![product display & counter](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5f141e41-1b3e-442f-922f-72bde4d7f346_rw_600.png?h=ccd277cfab956dd6c91cd912bc48aa41)
product display & counter
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/6e8d80fd-b2e1-4851-8072-b8f294a283fd_rw_600.png?h=e7faef071a2fc01269acd53fefa83b01)
RISE AT 5TH (Women's Event Series)
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
The first event was so successful that classes are consistently being added to a growing schedule on a more frequent basis due to participation numbers + desire for more instructors wanting to become involved as well.
As a result, the branding and overall aesthetic changes from event to event. This is to keep the look fresh & to help certain partners with progressing their following further along the way.
![event signage & drink menu](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/b3782575-19f4-446d-b5af-c4a485128cc7_rw_600.png?h=0fe5ad30ec21c123cd9f4fdd9217124f)
event signage & drink menu
![custom backdrop](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/1e0f9035-e203-470d-9c79-5dc7f5a1b4f3_rw_600.png?h=01745a9afb078d1213859597fc2a6ae8)
custom backdrop
![custom backdrop & attendees](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/81e896f9-7f22-49e9-8148-d835e470f2d4_rw_600.png?h=d8ca238712a4458f850c54a74aa1d98a)
custom backdrop & attendees
![bra finder CTA card](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/3456cd43-3bfd-4e51-add4-62b3dbaaa5b3_rw_600.png?h=92ff1fc9d22aaef9125f78df07e47478)
bra finder CTA card
![photo opportunity at backdrop](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/f4359fee-443c-415b-9758-1f57dfe0145d_rw_600.png?h=414e4fc05c14c81b54ecbb3fc28d7b19)
photo opportunity at backdrop
![custom yoga mat](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/9c46b26c-2140-49bf-8c96-2e5ce5c6f203_rw_600.png?h=0be5f8de2c06b57e5a9e2412f06b352b)
custom yoga mat
![custom roller ball labels, oil cards, yoga mats & apparel](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/14c2a763-f50a-4b3f-ba78-d154841b1449_rw_1920.png?h=06474ac5830024953b6a8f89383f463d)
custom roller ball labels, oil cards, yoga mats & apparel
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0d1524de-7cd0-49de-aacc-bdc73ae89007_rw_600.png?h=cef67798f74ef0bba6cceee4d4d8f80d)
![social media invite (reformatted for all main platforms)](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/cc311f77-7036-4a5e-9f15-7ba1087c321c_rw_600.png?h=6a28435fbb85335a12728b7b3c916938)
social media invite (reformatted for all main platforms)
![product & event signage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5263e361-7427-4f73-bc5d-2953f9ef3dbe_rw_600.png?h=1874da17b8ab3de8016c87d07d03561c)
product & event signage
![product display case](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/be4d8416-c70e-49b9-b053-d19a6d4a0112_rw_600.png?h=d4188a4b8764ef286506a1983f160c09)
product display case
![event signage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5a5e064b-50ef-4102-922e-90e609138dc2_rw_600.png?h=0b79299f7cfdfdabeeccc6b2b89dfb40)
event signage
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/b793ad20-83f7-4a13-bcb1-6e4bf29c1da4_rw_600.png?h=e23394a0d52fc9013f507abc27333356)