NYC FC TEAM APPEARANCE
Provided with the opportunity to fully design this exclusive experience, in coordination with an account manager. Referencing and utilizing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
Provided with the opportunity to fully design this exclusive experience, in coordination with an account manager. Referencing and utilizing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.

social media invite (reformatted for all main platforms)

athlete autograph signing & retail merchandise areas

NYC FC players signing autographs

retail merchandise display case

event signage & custom patch designs

custom patch design illustrations

raffle & drink menu table top signage

event ticket for interactives that mimics Metro card design

custom vinyl wrap graphics for XXL foosball table application

custom wrapped XXL foosball table

custom NYC FC player badge

NYC FC players interacting with the XXL foosball table

NYC MARATHON
Collaborated with 3D art directors to build-out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
Collaborated with 3D art directors to build-out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.

social media invite (reformatted for all main platforms)

staff member prepping the customized product display

offer promo & event signage

staff member interacting with attendees at the bodega counter

custom lettering on poster

customizing items at product display

custom vector illustrations for pins & stickers

staff member incorporating custom laces into product

custom medal engraving on-site

product display & counter

RISE AT 5TH (Women's Event Series)
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
The first event was so successful that classes are consistently being added to a growing schedule on a more frequent basis due to participation numbers + desire for more instructors wanting to become involved as well.
As a result, the branding and overall aesthetic changes from event to event. This is to keep the look fresh & to help certain partners with progressing their following further along the way.

event signage & drink menu

custom backdrop

custom backdrop & attendees

bra finder CTA card

photo opportunity at backdrop

custom yoga mat

custom roller ball labels, oil cards, yoga mats & apparel


social media invite (reformatted for all main platforms)

product & event signage

product display case

event signage
