ULTRABOOST 20 (ISS Collaboration)
Collaborated with a Sr AD & 3D AD to envision a room where the entrant felt as if they were visiting a space station. Once inside, the synced audio and visuals reinforced this idea while introducing them to previews of new products from the Ultraboost line. Product displays were custom-created to help further the concept.
![custom vinyl graphic treatments](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/88d38b81-71db-4c27-add4-e55366bab2f0_rw_600.png?h=c5cfd6bf74eccafb55bd277e6a3baa6a)
custom vinyl graphic treatments
![main entrance 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/2869798e-28ae-4ea9-9c74-f8ba0ec78b55_rw_600.png?h=c74010f1052f1134c6331d1135654af4)
main entrance 3D render
![top down overall view 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/01164d1c-83fc-4635-9475-c8da2640cda9_rw_600.png?h=0676cc10fed7f50fdae3ac5a67afeaee)
top down overall view 3D render
![from floor up view 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/393a4d62-1e3b-4734-8ec0-842dc5ce184d_rw_600.png?h=2fe53a72cf0e1bea81b7879920b6bcda)
from floor up view 3D render
![product displays + video screen 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/567ff9f9-4de8-478c-b2a4-c504966006ac_rw_600.png?h=d3f2af5d6822ed43a32b5057789bc7b1)
product displays + video screen 3D render
![product display + backdrop 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/4e79c077-35a3-43ff-8a83-21f4e1dbbcdf_rw_600.png?h=380e5d7228ab5c03090ef7c8c87e5b21)
product display + backdrop 3D render
![product display case 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/15652b96-1256-4d5d-bf4c-44126c4a511d_rw_600.png?h=ef50413f3eb4d6335bd6815e82040ea5)
product display case 3D render
![exterior vector flat plan for product display case](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/65bd5838-e5c0-4c50-a690-5bafe723f7f6_rw_600.png?h=550390734c0a4954d750660cf7dda5e1)
exterior vector flat plan for product display case
![product display case 2D mock](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/38645b62-2b85-45f8-b909-b309c81d8345_rw_600.png?h=cf9875bdc68b73695bea0c1c85367a4d)
product display case 2D mock
![product display](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a72d5c27-27c2-4acc-9fb4-accb90a8d344_rw_600.png?h=702a87d3b80eef9937c261bfb3bc82b8)
product display
![product on display case](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/3e0fe06f-9509-4f4c-92c6-3d29d95d171f_rw_600.png?h=d5c2a88fe797e14b3257bd00ffa824a9)
product on display case
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/d13e408f-7058-423e-8857-e05271c8ad5c_rw_600.png?h=4a0eed421b7b0d900d4c5da413957907)
ULTRABOOST 20 (LAFC Home Opener)
Collaborated with a Sr AD & 3D AD to build a full experience located right outside of the stadium, complete with shoe try-on station, customization area, interactive game on-screen and free swag giveaway from inside a modified food truck. Fans left the area and went into the game with a new look, ready to support their team.
![main footprint area](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0ce0dffe-ebf7-4c05-81b3-197a0dcaea60_rw_600.png?h=3f1325d8f86bb3964cae769820298d09)
main footprint area
![sign-up desk & product display](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5601b8b1-223e-4967-b1c8-940261a8c4f0_rw_600.png?h=8c203264b9138b6a2e79b05fce4b66e7)
sign-up desk & product display
![shoe customization area](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/999b6298-67fa-4b50-9b8a-6a845de630c2_rw_600.png?h=d61095d149a821f80d81e879a7ba71f3)
shoe customization area
![back of product display 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/587d5dd8-d407-483b-b3cf-89562fffc1a2_rw_600.png?h=b85abbad6cf11ef7da9e5fb3c0e9564d)
back of product display 3D render
![close-up of product display 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5e8d6bf7-3fcd-43c1-bf2d-d8d7228fec56_rw_600.png?h=a9915635287327240918cc0ab2d3239f)
close-up of product display 3D render
![shoe try-on area](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a0cb208a-4897-4c8e-aa6a-3baaa91953fd_rw_600.png?h=f8e24ef3589a59e59cbf1c9b600b2571)
shoe try-on area
![shoe customization station](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/730e98b2-7a3c-45f5-b16f-1b803a4650f9_rw_600.png?h=929e831894e45bfe19510ec60f99d8ab)
shoe customization station
![shoe customization station](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a04d1c5d-982c-4e2f-8eb4-bb6fbc40ba87_rw_600.png?h=04a9fc71a4e79e944417f4677a3417ca)
shoe customization station
![modified food truck area](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/71779670-1d12-4eab-ab98-faedbb0aeef4_rw_600.png?h=db49cd33e80fe5a87195ef0743abdbd5)
modified food truck area
![modified food truck interior](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/fca369d3-1076-4433-b8df-952d9ac3e108_rw_600.png?h=4384f2092c07b5515669c565ac893a2c)
modified food truck interior
![sign-up desk](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/11d92fdd-82dd-4a9b-b7e7-dfb39ab31021_rw_600.png?h=5d74fe12582ef843b82b3c18b709b776)
sign-up desk
![vector graphics layout for side of modified food truck](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/29ea97b7-b096-4ae4-9680-ac5b1082befe_rw_600.png?h=01e45068a55330d5f9b98f9263b6dbbb)
vector graphics layout for side of modified food truck
![side of modified food truck 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/3d0434eb-bf29-4e50-940d-4d2fdd0a2c72_rw_600.png?h=ac7295d436c1f207c0f4b95c642eedaa)
side of modified food truck 3D render
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/92c8b489-0e9a-4748-93b2-e01b16c3f3c4_rw_600.png?h=3a26a3a3b513ff75ec08ce50ce317963)
ULTRABOOST 19 (LA & Santa Monica)
Collaborated directly with a CD on this outdoor guerrilla campaign where the main objective was to promote runner stories + the product launch. We sourced local artists who were then utilized to adhere materials to structures by hand, such as painting a 30 ft high mural & wheatpasting various posters around town. These joint efforts were soon launched overnight in key select areas that would garner the most foot traffic during the day for maximum exposure.
![full share-out concept poster](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/478cd2b4-60cd-42a2-8882-0e7467632036_rw_600.png?h=533ab4c8bc4e619e52f0f5202080123e)
full share-out concept poster
![final hand-painted mural wall & work in progress shot](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/e051025d-421f-47de-a8ea-4fcf23d1a608_rw_600.png?h=009907f6310b911729885210c5f08a9c)
final hand-painted mural wall & work in progress shot
![hand-painted mural wall work in progress](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/283aabf5-a122-4a9a-9c69-fbf0a30b925d_rw_600.png?h=53f1a11bc9ad9dc8f8add5cb54a905f1)
hand-painted mural wall work in progress
![hero image Adidas runner & close-up shot](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/404f331a-613a-41bd-821b-ec485e04c953_rw_600.png?h=a01198450b2dd43cedbb9b0eff9f4a6f)
hero image Adidas runner & close-up shot
![final wheatpaste poster collage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/e432b549-7908-45ed-a597-e019eb4367e3_rw_600.png?h=251c52473c93b2daddd1c6ebf5dd3d35)
final wheatpaste poster collage
![wheatpasting application in progress](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0de2c7dc-871b-465f-9566-db14117f2aa7_rw_600.png?h=54835e174788f769663a2fbe50353ad9)
wheatpasting application in progress
![wheatpaste posters closeup](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/68317b8c-e536-495c-8502-c2fe991fc40a_rw_600.png?h=9bc7f4a4cad3ffc1f1c7ad6d66b42505)
wheatpaste posters closeup
![wheatpaste poster closeup](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/19370f52-e799-410e-bbb9-b26c0cf07d87_rw_600.jpg?h=cb496c85e06f0d9b10e85a8cb3a5b791)
wheatpaste poster closeup
![wheatpaste posters closeup](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/1f81c097-2c94-4ce6-833a-72edb62a0a2d_rw_600.png?h=b478bff359ca3850a8e6c159eb216815)
wheatpaste posters closeup
![final wheatpaste poster grid](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/1ce66e1a-2d78-4401-bb60-71e69babcfe6_rw_600.png?h=5b3a91faa5427e6893f5970440d972d5)
final wheatpaste poster grid
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/abbbe0a9-4064-429e-8760-081999923eba_rw_600.png?h=25c82ad62226fb6f213a4101f31ef939)