Adidas: Ultraboost Campaigns

ULTRABOOST 20 (ISS Collaboration)

Collaborated with a Sr AD & 3D AD to envision a room where the entrant felt as if they were visiting a space station. Once inside, the synced audio and visuals reinforced this idea while introducing them to previews of new products from the Ultraboost line. Product displays were custom-created to help further the concept.

custom vinyl graphic treatments

main entrance 3D render

top down overall view 3D render

from floor up view 3D render

product displays + video screen 3D render

product display + backdrop 3D render

product display case 3D render

exterior vector flat plan for product display case

product display case 2D mock

product display

product on display case

ULTRABOOST 20 (LAFC Home Opener)

Collaborated with a Sr AD & 3D AD to build a full experience located right outside of the stadium, complete with shoe try-on station, customization area, interactive game on-screen and free swag giveaway from inside a modified food truck. Fans left the area and went into the game with a new look, ready to support their team.

main footprint area

sign-up desk & product display

shoe customization area

back of product display 3D render

close-up of product display 3D render

shoe try-on area

shoe customization station

modified food truck area

modified food truck interior

sign-up desk

vector graphics layout for side of modified food truck

side of modified food truck 3D render

ULTRABOOST 19 (LA & Santa Monica)

Collaborated directly with a CD on this outdoor guerrilla campaign where the main objective was to promote runner stories + the product launch. We sourced local artists who were then utilized to adhere materials to structures by hand, such as painting a 30 ft high mural & wheatpasting various posters around town. These joint efforts were soon launched overnight in key select areas that would garner the most foot traffic during the day for maximum exposure.