Once a year, Adidas invites & hosts top high school soccer athletes to three days of events which ends in a competitive soccer tournament for all attendees. We were tasked with updating the program's identity and all branded elements that would be visible during the duration. This includes the tour bus that picks them up, the items in their gear locker, the hotel room each is staying in and all on-field structures.
![combined logo lock-up](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/47ea4e2a-f0bd-4703-a83a-9584214f7828_rw_600.png?h=090ac0d8893396f4e98d8b690025297a)
combined logo lock-up
![logo color variations for apparel](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/aed4a06f-7df3-47e3-97d4-a8320bd2d2a3_rw_600.png?h=351e9a930405bf26750e775742b30bf0)
logo color variations for apparel
![welcome letter for participants](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/6d822e43-2d4c-4cc2-ae5c-61904f7a88c8_rw_600.png?h=4df290690516bc5aeb1cc6032fdebc45)
welcome letter for participants
![custom enamel pins & participant t-shirt mock-up](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/35ad37e2-7563-46e6-973b-c1e44d0fae3a_rw_600.png?h=965116246df8d1e03beb535f641cc6ea)
custom enamel pins & participant t-shirt mock-up
![vinyl vehicle wrap mock-ups](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/e2314f3e-a0cb-432c-97ee-509b83e371f2_rw_600.png?h=5346e8077fdec79bb6bc58c2657bf689)
vinyl vehicle wrap mock-ups
![backdrop banner layout](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7eec8aa8-11b3-4328-9636-c6b9e813ac55_rw_600.png?h=3f53afa0e88938d7c9aebad8d47d7d97)
backdrop banner layout
![digital leaderboard layout](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7a3c0f31-94ec-4ce1-af33-9d420220e270_rw_600.png?h=5d55df36ff5b6616b4cc6c9a17cf86b5)
digital leaderboard layout
![team photo board layout](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/be574135-0057-4155-81f0-0619178f819a_rw_600.png?h=2ce41a6271b416be60432e48820c918a)
team photo board layout
![field board layouts](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/8977fa82-4f5e-479a-998e-9f47a4918cab_rw_600.png?h=34f0a76e2f0a703e9a8e2c691827faa4)
field board layouts
![custom vinyl mirror wrap](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/88b9093d-295a-4392-a481-9d617bdb08f7_rw_600.png?h=897f675958fadf909836cfd8b6bdc53b)
custom vinyl mirror wrap
![vinyl wrapped vehicle](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/31773f42-f23f-4c3e-ba60-20d80308fe71_rw_600.png?h=e3be08be085a4d0434965c6091833e1f)
vinyl wrapped vehicle
![installed field boards](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/b4924dc5-7c7c-432a-a3ea-70ac02095d04_rw_600.png?h=f20059810d1526a81951447ea6d0babc)
installed field boards
![installed field boards](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a225ad89-42b2-41d2-8843-9eb435a0d45d_rw_600.png?h=ff0d82b4fcca806d51a77ef393af9e88)
installed field boards
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/4758dea3-73c5-4d89-b868-f98d49022fc0_rw_600.png?h=d2cb6a9800628d946413537c817a7172)