We were awarded the opportunity to produce an experience at the corner section within Marvel's booth at San Diego Comic-Con that was in conjunction with Donovan Mitchell's first Adidas shoe release, the "D.O.N. Issue #1".
We showcased four variants of the shoe in separate product displays and had an interactive component where visitors to the booth could have their photo taken. A person would strike a pose on top of a basketball hoop that would then be rotated to appear as if they were hanging upside down, similar to how Spider-Man does.
overall area of Marvel booth section
take-away photo opportunity
product displays back wall
product display close-ups
visitor interaction with product displays
mini billboard illustration on front wall
product display close-ups
