![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/e2ed4a17-cf5a-4136-b7b5-fabd1a034b63_rw_600.png?h=d5307db4a8be66caac7d1167725638a1)
We were awarded the opportunity to produce an experience at the corner section within Marvel's booth at San Diego Comic-Con that was in conjunction with Donovan Mitchell's first Adidas shoe release, the "D.O.N. Issue #1".
We showcased four variants of the shoe in separate product displays and had an interactive component where visitors to the booth could have their photo taken. A person would strike a pose on top of a basketball hoop that would then be rotated to appear as if they were hanging upside down, similar to how Spider-Man does.
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7a3fbe93-72c0-4db4-9564-3c1342dd4240_rw_600.png?h=fa92c093e16fea836ae7874a3749244e)
overall area of Marvel booth section
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7207c545-e1a8-42c2-8bee-1f0424dce657_rw_600.png?h=da17c27159460805ab615a46b3a325d7)
take-away photo opportunity
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/09496df9-03ca-4a92-83de-ccf6872f2874_rw_600.png?h=0daa7703defbcbb40499b9560a324303)
product displays back wall
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/6342c70e-9823-43b1-a7d0-e2cf28a4422d_rw_600.png?h=dc48943c2c4119730038f246ae2e8aaf)
product display close-ups
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/bdcc50db-fbb3-4a60-8ffe-341c11db4649_rw_600.png?h=0cec6ded60eb82336dff841082ae7f50)
visitor interaction with product displays
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/e442648a-8932-40b5-9835-af720de78972_rw_600.png?h=67d9fd66b2d338c4b28773cde7b1f6a4)
mini billboard illustration on front wall
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/75b651ac-d21b-44b6-988a-5f1d280ff7bb_rw_600.png?h=6a66f2a796c5f9156997d1f51c2bd42c)
product display close-ups
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/d76ce998-8abf-4414-a228-f9ec104b57cc_rw_600.png?h=595500bcda817ce67897e41863e13fcc)