Adidas partnered with Dick's Sporting Goods to schedule a mobile unit tour that would visit each retail location across the US. The purpose of the tour was to promote soccer and highlight three top star athletes in the sport that had upcoming shoe releases with Adidas. The branding for each was to be presented cohesively.
After consumers arrived they were asked to take part in a brief digital survey to gain entrance inside the trailer. Once inside they were greeted with lighting and visuals that were a direct result of their survey answers. They were then gifted a shoe that best matched their playing style to take home.