Due to the success of the last mobile unit tour that we were a part of (ENERGY MODE TOUR), Adidas partnered with Dick's Sporting Goods to revisit each retail location across the US. The purpose of this tour was again to promote soccer and highlight three top star athletes in the sport that had upcoming shoe releases with Adidas. The branding for each was to be presented cohesively.
After consumers arrived they were asked to take part in a brief digital survey to gain entrance inside the trailer. Once inside they were greeted with lighting and visuals that were a direct result of their survey answers. They were then gifted a shoe that best matched their playing style to take home.
After consumers arrived they were asked to take part in a brief digital survey to gain entrance inside the trailer. Once inside they were greeted with lighting and visuals that were a direct result of their survey answers. They were then gifted a shoe that best matched their playing style to take home.
social invite (reformatted for all major platforms) & iPad survey start screen
pull truck vinyl wrap mock-up
trailer driver side vinyl wrap mock-up
interior lockers mock-up & design layout
driver side trailer & product display area mock-up
driver side trailer rear product display mock-up
interior lockers product display photo op & driver side trailer rear with product displays
