Ultraboost 19 in Los Angeles & Santa Monica:
Collaborated directly with a CD on this outdoor guerrilla campaign where the main objective was to promote runner stories + the product launch. We sourced local artists who were then utilized to adhere materials to structures by hand, such as painting a 30 ft high mural & wheatpasting various posters around town. These joint efforts were soon launched overnight in key select areas that would garner the most foot traffic during the day for maximum exposure.
full share-out concept poster
full share-out concept poster
final hand-painted mural wall & work in progress shot
final hand-painted mural wall & work in progress shot
hand-painted mural wall work in progress
hand-painted mural wall work in progress
hero image Adidas runner & close-up shot
hero image Adidas runner & close-up shot
final wheatpaste poster collage
final wheatpaste poster collage
wheatpasting application in progress
wheatpasting application in progress
wheatpaste posters closeup
wheatpaste posters closeup
wheatpaste poster closeup
wheatpaste poster closeup
wheatpaste posters closeup
wheatpaste posters closeup
final wheatpaste poster grid
final wheatpaste poster grid
Ultraboost 20 at LAFC Home Opener:
Collaborated with a Sr AD & 3D AD to build a full experience located right outside of the stadium, complete with shoe try-on station, customization area, interactive game on-screen and free swag giveaway from inside a modified food truck. Fans left the area and went into the game with a new look, ready to support their team.
main footprint area
main footprint area
sign-up desk & product display
sign-up desk & product display
shoe customization area
shoe customization area
back of product display 3D render
back of product display 3D render
close-up of product display 3D render
close-up of product display 3D render
shoe try-on area
shoe try-on area
shoe customization station
shoe customization station
shoe customization station
shoe customization station
modified food truck area
modified food truck area
modified food truck interior
modified food truck interior
sign-up desk
sign-up desk
vector graphics layout for side of modified food truck
vector graphics layout for side of modified food truck
side of modified food truck 3D render
side of modified food truck 3D render
Collaborated with a Sr AD & 3D AD to envision a room where the entrant felt as if they were visiting a space station. Once inside, the synced audio and visuals reinforced this idea while introducing them to previews of new product from the Ultraboost line.
custom vinyl graphic treatments
custom vinyl graphic treatments
main entrance 3D render
main entrance 3D render
top down overall view 3D render
top down overall view 3D render
from floor up view 3D render
from floor up view 3D render
product displays + video screen 3D render
product displays + video screen 3D render
product display + backdrop 3D render
product display + backdrop 3D render
product display case 3D render
product display case 3D render
exterior vector flat plan for product display case
exterior vector flat plan for product display case
product display case 2D mock
product display case 2D mock
product display
product display
product on display case
product on display case

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