ULTRABOOST 20 (ISS Collaboration)
Collaborated with a Sr AD & 3D AD to envision a room where the entrant felt as if they were visiting a space station. Once inside, the synced audio and visuals reinforced this idea while introducing them to previews of new products from the Ultraboost line. Product displays were custom-created to help further the concept.
![custom vinyl graphic treatments](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/fa773a91-4d22-4622-a906-a60c4590341c_rw_600.png?h=f7e3bbaeb59f7d2d2069c5f1887a6606)
custom vinyl graphic treatments
![main entrance 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/eb106af9-2c39-4480-bac0-2249394d4b19_rw_600.png?h=a46dbee751d8c6dcfa70e5007c752138)
main entrance 3D render
![top down overall view 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a69de2c7-d4e7-44fc-80b4-0264cc49badb_rw_600.png?h=fb95e52347d66dbb8664600e749484ec)
top down overall view 3D render
![from floor up view 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/ce1ceaad-5cf8-4475-9012-8f596f870ebc_rw_600.png?h=7548e4e18137a7835454f6fb55f4d12e)
from floor up view 3D render
![product displays + video screen 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/86957f3a-6dd3-48fe-b2df-7961e89fd04e_rw_600.png?h=01f3a25391ce88c41f9b7f58ba811ee5)
product displays + video screen 3D render
![product display + backdrop 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/f91872c7-eceb-4d64-ad00-52b4538834de_rw_600.png?h=b19c1483707e2d4482f55c6f7832bc65)
product display + backdrop 3D render
![product display case 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/19d7db53-7d8d-46f7-b620-f17c431ba37f_rw_600.png?h=bf0b00d3fbe94bd6f44805a88c2bc743)
product display case 3D render
![exterior vector flat plan for product display case](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/21725ba7-0f48-4f77-897a-7d65c1e37753_rw_600.png?h=c22227a7fbae8d3dd294a1ea149b98b6)
exterior vector flat plan for product display case
![product display case 2D mock](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/2ef1f279-376a-4566-9ca7-22ed528739f3_rw_600.png?h=76c761322095e66d56a3737e0c05e9ff)
product display case 2D mock
![product display](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/41358cf5-7589-4f7f-8e6b-81ccbdda369a_rw_600.png?h=16910a56eb340517cd1880a668ed7460)
product display
![product on display case](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/1ae0a753-3a9a-426b-8026-cc9364ac1076_rw_600.png?h=ce883b508336c270923e63fa8a13b7a8)
product on display case
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/5a877156-2fb8-430a-beac-389771ad73d9_rw_600.png?h=d2637479566a0b9a4f3de1a82dfdae58)
ULTRABOOST 20 (LAFC Home Opener)
Collaborated with a Sr AD & 3D AD to build a full experience located right outside of the stadium, complete with shoe try-on station, customization area, interactive game on-screen and free swag giveaway from inside a modified food truck. Fans left the area and went into the game with a new look, ready to support their team.
![main footprint area](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/50baff2d-2db5-4e93-b779-b1f2e9f1c218_rw_600.png?h=7978498bfbfa56f421605e7bff94cef6)
main footprint area
![sign-up desk & product display](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7069adec-b6b1-4bab-93b0-61c2f0880798_rw_600.png?h=8cc264040b1bc8f5e17078b17f893467)
sign-up desk & product display
![shoe customization area](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/eff2f567-46ee-4bcb-93ae-5a23e9dcff5e_rw_600.png?h=b1a78d9fa657fd695bcf6fbaad03156e)
shoe customization area
![back of product display 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/bd52fa8a-ee90-4832-9abd-b523011b2f65_rw_600.png?h=ff971e42c143c3a570b8c97115f2e5ac)
back of product display 3D render
![close-up of product display 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7dd327e8-7363-456b-bd94-6221eaca6524_rw_600.png?h=49bf30510361534688bc55fd78e57a81)
close-up of product display 3D render
![shoe try-on area](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7ce20d66-1fe9-46e8-8696-b7df89f5b416_rw_600.png?h=2f4e5aa5ca432702e09b186b6ba60c1b)
shoe try-on area
![shoe customization station](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a899e6c3-3a0a-4c98-a306-590a9522b95d_rw_600.png?h=f48ce0e536fd2e5636f76a20243276d1)
shoe customization station
![shoe customization station](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/ac1a4eb4-3c64-4286-bcfb-c1c96c1600e9_rw_600.png?h=30dae2d563c6e8f7379af1370107571f)
shoe customization station
![modified food truck area](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/c3d872ff-f2b9-4be9-a559-0f75fea25347_rw_600.png?h=e5f9f66ca3ce100b32323841d71f51a1)
modified food truck area
![modified food truck interior](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/2443c122-bc97-49b5-a1d2-0e502a2b9bb1_rw_600.png?h=5ce973d88afeb3625259d1b2cc1fe3fc)
modified food truck interior
![sign-up desk](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/77a96785-9810-412d-9f4d-fac816110bb1_rw_600.png?h=f2a31d1ad1777e2a7254b639d7774731)
sign-up desk
![vector graphics layout for side of modified food truck](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a35f0fb8-2238-4e32-8453-70dadadf0a40_rw_600.png?h=9d503c23130c4b6690d5c6cbc87c6921)
vector graphics layout for side of modified food truck
![side of modified food truck 3D render](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7991e74d-a8ff-4bca-a8c8-b7f0ac2859ad_rw_600.png?h=751130c8caafdf18a08e0dbe358d952d)
side of modified food truck 3D render
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/9217c2c7-d3ea-4c7a-8a82-e238e9dd0eb7_rw_600.png?h=a5c2f0be3ac8c76adbf58508ff829d1a)
ULTRABOOST 19 (LA & Santa Monica)
Collaborated directly with a CD on this outdoor guerrilla campaign where the main objective was to promote runner stories + the product launch. We sourced local artists who were then utilized to adhere materials to structures by hand, such as painting a 30 ft high mural & wheatpasting various posters around town. These joint efforts were soon launched overnight in key select areas that would garner the most foot traffic during the day for maximum exposure.
![full share-out concept poster](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/498506ee-9e64-4205-8389-dbb4eca23940_rw_600.png?h=89b211d47b9a08e3c05e4df4388c759a)
full share-out concept poster
![final hand-painted mural wall & work in progress shot](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a5d6158d-90de-43d3-a527-2c4db8438573_rw_600.png?h=9adcc2779e5d48087391633d4c832698)
final hand-painted mural wall & work in progress shot
![hand-painted mural wall work in progress](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/b55f5731-e7bc-4566-9de4-a1d3ca434943_rw_600.png?h=1e85de39ccbe9132385190aa1d25e52b)
hand-painted mural wall work in progress
![hero image Adidas runner & close-up shot](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/a4b4673d-c1a6-4f88-a1c7-c01fd242bac0_rw_600.png?h=117d12c934ce91d71b42e46a55be320c)
hero image Adidas runner & close-up shot
![final wheatpaste poster collage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/82a72a71-dc5b-4f16-91e9-1e8c37fa9f28_rw_600.png?h=d7c43d3d93cd9f31df8e9273c1a5fe57)
final wheatpaste poster collage
![wheatpasting application in progress](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/209f904b-ebaa-4d86-8b5a-974e588c83d5_rw_600.png?h=91326867cb1af93a00f68e614a19101a)
wheatpasting application in progress
![wheatpaste posters closeup](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/8fce89e2-4592-40d6-9c8f-8d1d2d646e7b_rw_600.png?h=97a6fc9ee8d0d72097991c400d8e03b3)
wheatpaste posters closeup
![wheatpaste poster closeup](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/e8ff7a5e-2215-4a17-8015-a6972e7b01e8_rw_600.jpg?h=e32c1e7f9c519eb68e4cc698824ddac6)
wheatpaste poster closeup
![wheatpaste posters closeup](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/70db6d7b-14b9-4ca1-8275-0b7d2f06703a_rw_600.png?h=7757bf365ec51a87c7498fa44ee0dc5b)
wheatpaste posters closeup
![final wheatpaste poster grid](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0fa008cc-9411-4f97-b86e-919a3b8c3727_rw_600.png?h=b24ad98638adff07d64e231cc339522d)
final wheatpaste poster grid
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7ff89bbb-fbf3-43ab-89f3-21995b40894d_rw_600.png?h=23267d2e7629d5e36fcbd1b75b57baf0)