NYC FC TEAM APPEARANCE
This was the first Adidas event that I worked on where I was given the sole opportunity to design everything from beginning to end, in coordination with an Account Manager. Referencing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
This was the first Adidas event that I worked on where I was given the sole opportunity to design everything from beginning to end, in coordination with an Account Manager. Referencing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
![social media invite (reformatted for all main platforms)](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/2af5b764-83bb-4098-a0c6-fd378f7ec97d_rw_600.png?h=d7074c8c7496c56aa016567ada68c325)
social media invite (reformatted for all main platforms)
![athlete autograph signing & retail merchandise areas](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/b0bf552d-2960-442f-a7bc-5d764fedeb58_rw_600.png?h=ac9a2eb18824e74d690d947e20754a18)
athlete autograph signing & retail merchandise areas
![NYC FC players signing autographs](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/c95ffbc2-4fce-4f45-ae21-64e6ac7c8811_rw_600.png?h=6f70450514a184b32510de92e13d2b3f)
NYC FC players signing autographs
![retail merchandise display case](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/cdd1ad25-5047-4a7b-ae0b-c353ad0e35d3_rw_600.png?h=a8f1650318a384caefcbec052f5f3385)
retail merchandise display case
![event signage & custom patch designs](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/bd81ad9e-6861-411f-a306-c26948e2ce1d_rw_600.png?h=9cf2982a10e713dff75a68632803bdae)
event signage & custom patch designs
![custom patch design illustrations](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/db3197ae-010c-4a56-9df3-295b4e5838ef_rw_600.png?h=aafc816b7cc8ffc74c5f0b3071e32a5c)
custom patch design illustrations
![raffle & drink menu table top signage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/61c1ca2c-1497-49bf-ae7a-248b3f662ba8_rw_600.png?h=4616203995e4ac14e740ed2d46c8280f)
raffle & drink menu table top signage
![event ticket for interactives that mimics Metro card design](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/dbd7b2ad-5af0-4a8c-ba7e-d26271009e7a_rw_1200.png?h=fe61275db48c6cb8708d8c5b62ccc7e6)
event ticket for interactives that mimics Metro card design
![custom vinyl wrap graphics for XXL foosball table application](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/41da784f-e123-4577-ba06-098f4a1a8119_rw_1200.png?h=7b4b9ee450d23c8862ef8a8937e0532a)
custom vinyl wrap graphics for XXL foosball table application
![custom wrapped XXL foosball table](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/ba5bae84-f0c8-4a12-b06b-f0d128c09e94_rw_600.png?h=8997c0166edb6e387ce504fbc7603dfc)
custom wrapped XXL foosball table
![custom NYC FC player badge](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/c653c635-ebce-4986-a560-5bf892864c3e_rw_600.png?h=07949fe7cf8073ebc388b0c0a1367415)
custom NYC FC player badge
![NYC FC players interacting with the XXL foosball table](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/3eb0c273-459c-4b76-a7b0-7e32dcaf2cb1_rw_600.png?h=740a9df0b529647f44f3a2a922499627)
NYC FC players interacting with the XXL foosball table
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/3630f2eb-b89d-44b3-a47e-d6e668312552_rw_600.png?h=4caac84f6757e8b8dd223f06b7dc4f4c)
NYC MARATHON
Collaborated with a Sr AD & 3D AD to build out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
Collaborated with a Sr AD & 3D AD to build out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
![social media invite (reformatted for all main platforms)](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/4d944dbc-a5c0-4db2-9ccf-7bb0ed2e1801_rw_600.jpg?h=aeab48ba692952446cdf7b2fb605d2d4)
social media invite (reformatted for all main platforms)
![staff member prepping the customized product display](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/55592d6e-a29f-44ba-8f80-e0994378bdae_rw_600.png?h=21316e43e59c408abd153a247612ea5d)
staff member prepping the customized product display
![offer promo & event signage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/376a5d83-a5ae-43ef-9570-7694de886760_rw_600.png?h=b8cb16c44e04f4a73f40ccf33b5c731a)
offer promo & event signage
![staff member interacting with attendees at the bodega counter](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/af116b2a-9650-41b5-9c8e-c07fdb5707f0_rw_600.png?h=48430d1d8d21a05ccaa4aa023e2f1699)
staff member interacting with attendees at the bodega counter
![custom lettering on poster](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/7e215e24-77f6-4e7f-9477-93cf216bac6c_rw_600.png?h=0987b0378a01975c5b045b2722146937)
custom lettering on poster
![customizing items at product display](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/60169719-b262-490c-aefd-d0f628d5a6ea_rw_600.png?h=100afa8e136a34529d3e1609f6f544a7)
customizing items at product display
![custom vector illustrations for pins & stickers](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/949b0f35-7412-499d-9563-9ea16bf6cd4c_rw_600.png?h=1782817718385ae1d60b5fc456af538c)
custom vector illustrations for pins & stickers
![staff member incorporating custom laces into product](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/f2634ac8-4949-4306-853a-958f8bcb1feb_rw_600.png?h=ec8bb50d718f5e3b43b00d408088b42e)
staff member incorporating custom laces into product
![custom medal engraving on-site](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/77f9b946-f6a2-4911-bf82-01f4a8066c71_rw_600.png?h=b9d333f116f8c842e1244b361b67b614)
custom medal engraving on-site
![product display & counter](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/6899f283-9785-4066-8fa6-7ee61cdb5418_rw_600.png?h=8267107f23eed6f257867e55787fd376)
product display & counter
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/9c068f01-8635-4361-a362-ea498c2164bd_rw_600.png?h=c907286d90f23c832adc7dcbe395ca98)
RISE AT 5TH (Women's Event Series)
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
The first event was so successful that classes are consistently being added to a growing schedule on a more frequent basis due to participation numbers + desire for more instructors wanting to become involved as well.
As a result, the branding and overall aesthetic changes from event to event. This is to keep the look fresh & to help certain partners with progressing their following further along the way.
![event signage & drink menu](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/e26274ed-233e-44a0-b292-e0c97023d677_rw_600.png?h=811c775d9a35700987f3183c1c4fe6ab)
event signage & drink menu
![custom backdrop](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/c6b9266b-e992-428f-9a84-524d0893438a_rw_600.png?h=cb6d9054ee9eafa0e2b97ee586c2f798)
custom backdrop
![custom backdrop & attendees](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0b4f82e9-194b-4933-91a7-2958f20f22ec_rw_600.png?h=1e7831e1b60b52038174846b8274fb15)
custom backdrop & attendees
![bra finder CTA card](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/be743812-a48c-47e5-9b93-635215ca2349_rw_600.png?h=1525c43c1a7944f5b6e7fde315061bb7)
bra finder CTA card
![photo opportunity at backdrop](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/cb0a3679-ecf9-4a76-8b2a-106523a91f55_rw_600.png?h=d3edf82125bafffc9defde8a976ce133)
photo opportunity at backdrop
![custom yoga mat](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/10a5f59f-f11e-4570-aef7-d2561f6b291d_rw_600.png?h=d800147630b2b59378dc391f7c33d7d3)
custom yoga mat
![custom roller ball labels, oil cards, yoga mats & apparel](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/420c9828-0dd0-4df9-91e9-b40395478cfa_rw_1920.png?h=48e3bb9a88ef9875968e1b71d4f9dd5a)
custom roller ball labels, oil cards, yoga mats & apparel
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/ceaf75ec-0915-4746-8a71-0ecec06af299_rw_600.png?h=11c33472cd659221da8be41a08c11c2e)
![social media invite (reformatted for all main platforms)](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/31fb8d2b-20c7-4c2b-a406-57d6d15796cc_rw_600.png?h=9eb085867edd9d1a618ca9e10a703a86)
social media invite (reformatted for all main platforms)
![product & event signage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/64499f94-03ba-471b-9c82-6bcc5e6bddf8_rw_600.png?h=d925ada8c8137b44c1e1433fa5730b75)
product & event signage
![product display case](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/0d617383-7708-4f72-a5af-157ed84463e2_rw_600.png?h=589100c9866ac850e290925f6a711391)
product display case
![event signage](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/29e89a37-3b14-4d4d-90cb-55c3788cc957_rw_600.png?h=2b06790aa63b422bf8fdbd0da4f2d0fb)
event signage
![](https://cdn.myportfolio.com/b1444d6994818b76cb3b91202bc12945/1081acc9-2656-41e3-87c2-e2fa9ce93d01_rw_600.png?h=4dea3498dba9daa764091590162bcb1b)