NYC FC Team Appearance:
This was the first Adidas event that I worked on where I was given the sole opportunity to design everything from beginning to end, in coordination with an Account Manager. Referencing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
Collaborated with a Sr AD & 3D AD to build out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
Rise at 5th (Women's Event Series):
As a continued way to involve the local community and drive people into the store, Adidas started a morning event series geared towards improving mental & physical health.
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
The first event was so successful that classes are consistently being added to a growing schedule on a more frequent basis due to participation numbers + desire for more instructors wanting to become involved as well.
As a result, the branding and overall aesthetic changes from event to event. This is to keep the look fresh & to help certain partners with progressing their following further along the way.