NYC FC Team Appearance:
This was the first Adidas event that I worked on where I was given the sole opportunity to design everything from beginning to end, in coordination with an Account Manager. Referencing the brand guidelines for both entities ensured that a cohesive theme was followed throughout the space.
social media invite (reformatted for all main platforms)
social media invite (reformatted for all main platforms)
athlete autograph signing & retail merchandise areas
athlete autograph signing & retail merchandise areas
NYC FC players signing autographs
NYC FC players signing autographs
retail merchandise display case
retail merchandise display case
event signage & custom patch designs
event signage & custom patch designs
custom patch design illustrations
custom patch design illustrations
raffle & drink menu table top signage
raffle & drink menu table top signage
event ticket for interactives that mimics Metro card design
event ticket for interactives that mimics Metro card design
custom vinyl wrap graphics for XXL foosball table application
custom vinyl wrap graphics for XXL foosball table application
custom wrapped XXL foosball table
custom wrapped XXL foosball table
custom NYC FC player badge
custom NYC FC player badge
NYC FC players interacting with the XXL foosball table
NYC FC players interacting with the XXL foosball table
NYC Marathon:
Collaborated with a Sr AD & 3D AD to build out a post-race mini faux bodega on the ground level of the store so when racers enter they are immediately greeted with the experience. Giveaways such as custom apparel, pins & stickers were available along with the ability to have their race medal engraved with personal details.
social media invite (reformatted for all main platforms)
social media invite (reformatted for all main platforms)
staff member prepping the customized product display
staff member prepping the customized product display
offer promo & event signage
offer promo & event signage
staff member interacting with attendees at the bodega counter
staff member interacting with attendees at the bodega counter
custom lettering on poster
custom lettering on poster
customizing items at product display
customizing items at product display
custom vector illustrations for pins & stickers
custom vector illustrations for pins & stickers
staff member incorporating custom laces into product
staff member incorporating custom laces into product
custom medal engraving on-site
custom medal engraving on-site
product display & counter
product display & counter
Rise at 5th (Women's Event Series):
As a continued way to involve the local community and drive people into the store, Adidas started a morning event series geared towards improving mental & physical health.
Attendees were provided with breakfast, given custom merchandise and treated with a guest speaker + yoga instructor led class.
The first event was so successful that classes are consistently being added to a growing schedule on a more frequent basis due to participation numbers + desire for more instructors wanting to become involved as well.
As a result, the branding and overall aesthetic changes from event to event. This is to keep the look fresh & to help certain partners with progressing their following further along the way.
event signage & drink menu
event signage & drink menu
custom backdrop
custom backdrop
custom backdrop & attendees
custom backdrop & attendees
bra finder CTA card
bra finder CTA card
photo opportunity at backdrop
photo opportunity at backdrop
custom yoga mat
custom yoga mat
custom roller ball labels, oil cards, yoga mats & apparel
custom roller ball labels, oil cards, yoga mats & apparel
social media invite (reformatted for all main platforms)
social media invite (reformatted for all main platforms)
product & event signage
product & event signage
product display case
product display case
event signage
event signage

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