Gillette was looking forward to the release of their most advanced razor, the Fusion 5 Proshield with FlexBall Technology, but needed various materials created before doing so. Under tight deadlines and signed secrecy, we were tasked with handling the packaging designs, in-store displays and a few print advertisements to make sure the campaign would be rolled out successfully on-time and on-brand.

front & back of blister packaging

in-store display rendering

front & back of blister packaging

in-store display rendering

in-store display panel composition

in-store display panel composition

complete in-store display rendering

advertisement composition

technical illustration for product advertisement

advertisement composition

in-store "glorifier" renderings

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